Management tools

Some management tools that are used for social media management offer statistics as the part

of the services integrated within the account. If this is the case, you can use this feature to track

the performance of social networks, without the need to analyze the insights of each network



Metrics for social media marketing

Social analytics refers to the evaluation of your social media accounts in order to determine the

efficiency of the strategy you are using. It consists of measuring, analyzing and interpreting the

data from social analytics.

The following list contains the metrics that you should be paying attention to, as those can help

with analysis of the data:

• Website report – This includes statistics from your website which highlights the

traffic and conversions originating from social media accounts.

• Customer response – When customers provide feedback and their response, related

to the service you have provided, you might get the idea to which extent they

benefited from social media.


• Reach and virality – The data you get from social media statistics and trackable links

can also provide general insights into what kind of social media approach works


The benefits of analyzing insights

Social analytics helps you determine the current trends and tendencies in the world of social

media, which is changing constantly. Being up-to-date with the latest developments can help

you increase the effectiveness of social media marketing, as well as to make sure that you are

using the best practices and recommendations related to social media websites. This way, not

only will the strategy be up-to-date, but the overall social media approach will follow the

current guidelines.

In addition, if you use social networks to promote sales on your website or in an online store,

using social insights will be extremely helpful as you will find out which social network

generates the most revenue. As a result, you will determine if you should improve or change

your approach on certain networks, or if you should perhaps completely give up using a certain

network, due to low response. Furthermore, you will also get the data about the users, such as

their location, gender or age, which will help you with determining your target audience.



Automation and Social



21. Automation and Social Media

Social media marketing is a complex discipline that requires daily effort from your end.

However, some parts of social media marketing can be automated in order to save you time

and supplement your strategy.

What is automation?

The process of automation on social media refers to scheduling posts in order to be published

in a certain moment in the future. This type of action helps you be active and keep your social

account updated regularly. Some social networks allow scheduling options on the platform

itself, such as Facebook.

Automation tools

On the other hand, if there is no option to schedule a post this way, you can use different

online scheduling tools, such as HootSuite. This tool for example helps you integrate several

social media accounts, and manage posting activity from the dashboard. You can choose the

exact date and time when to schedule a certain post, and you can even schedule

simultaneously on several social networks at once.


There are other automation tools with similar functions and the greatest importance of these

tools is that they allow managing of multiple social media accounts from one place, which is

especially useful when you have a lot of social media accounts to manage.

Besides tools for managing and scheduling, there are automation tools that can completely take

care of posting for you. In this case, you should link your blog feed for example and the tool will

automatically post when it detects that new content has been published on your blog.

Benefits of social media automation

The major benefit of social media automation is the possibility to save time and optimize the

time you are going to invest in social media activity. This is especially important in cases you

have limited amount of time available for this task. There is no doubt that social media

presence is important, but sometimes it will be difficult to prioritize this task. So, having

automation tools can helpwith maintaining your social activity on a certain level, while you are

focused on other tasks.

Besides saving time, another benefit of social media automation is the possibility to keep your

accounts active even when you are away from the office, for example during the weekend.

Some studies confirm that the greatest number of users log in during the weekend, which


increasesengagement opportunities and chances to convert the users. Consequently, you

should make sure that you publish content on social media at weekends. Scheduling posts to be

published during the weekend can really help being active on weekends, as well as enjoying in

your days off work.

Trying to reach audience from different geographical regions may be a part of your business

and it might be difficult for you to optimize the posting activity in this case. For example, it

might be night at your place of residence, while it is morning for your target audience. In this

case, automation can help you reach your audience in the right time, regardless the time of the

day in your country.

Disadvantages of social media automation

When using automation on social media you have to be careful not to overuse this method.

High level of automation will cause your account to look a bit spammy and artificial. Users

expect to see real people behind the social media account, someone they can contact,

someone they can trust. If you use too much of automation, users might find it difficult to

establish the connection, which will result in low level of engagement.

Furthermore, using automation prevents you from being current and keeping up with events.

Regardless if we talk about a global event or situation you should comment on or if we talk

about down time of your website, you will fail at reaching users at the right time if you

completely rely on automation.

Although automation should be an inseparable part of social media marketing and as such, it is

a very helpful approach, but in the same time you have to be very careful when using it. You

want to make the most out of automation, to use it to supplement your social media

marketing, without the risk of being considered as spam. What you need to have in mind that

social network users expect to connect with others on social networks, so you have to plan

being actually present on social networks in order to respond and interact with your followers.



Social Media and Other

Types of Marketing


22. Social Media and Other Types of Marketing

Understanding the importance of social media marketing is important, as well as its usage in

the modern business. However, in order to fully grasp social media marketing as inseparable

part of overall marketing strategy of a company, you have to understand how social media

marketing is connected with other types of online marketing.

Social media marketing and content marketing

These two types of marketing are closely linked as they complement each other. Content

marketing refers to creating content that is supposed to attract and engage the audience.

Content can be presented in various formats, such as blog articles, presentations, videos, ebooks, etc. The main goal of content marketing is to get website visitors interested in your

company, by offering something for free, regardless if it is tutorial, hangout, etc. In order to

succeed in this approach, content has to be of high-quality, original and helpful.

After you create the content as a part of content marketing, you will need a medium to

promote that content, so this is where you reach out to social media marketing. One of the best

ways to promote your content is through your social media channels. Obviously, the benefits of

such promotion will depend on the popularity of your social accounts.

Besides sharing content yourself, you should encourage your website’s visitors to share your

content on their own social media accounts, which helps you with increasing the viral potential

of the content. Social sharing buttons are usually used inside the content, such as the buttons

at the top of the article, as a way to enable users to easily share the content they find

interesting and helpful. The potential number of times the content is going to be shared is

closely linked to the quality of the content, which is why we have stressed out the importance

of developing and publishing high-quality content.

Content marketing greatly relies on the usage of social media for promotion, but social media

marketing also counts on content marketing for providing content that is to be shared on

regular basis in order to keep a social account active. Since being active and sharing quality

content is an important part of social media marketing, using content developed as a part of

content marketing strategy is crucial for having something to publish on your social media

accounts. You can always share content from other blogs and websites, in order to keep the

level of diversity and ensure that your followers are getting the most useful content you can

find and recommend, but it is also important to share your own content, as this is the only way


to get traffic to your blog or website, where you will get the chance to convert the visitors into


Social media marketing and email marketing

Email marketing refers to establishing communication with prospective clients or advertisers via

emails. The process of reaching people online is conducted through various email campaigns,

where you can try to achieve numerous goals, such as trying to sell, announcing a discount in

your store, asking for other websites to link to your website, etc. In each of these cases,

regardless if you are trying to reach individuals or companies, you will need email addresses to

establish this kind of communication.

There are different strategies that are used in email marketing that will enable you to get

emails of the people you want to contact, and one of them is through the usage of social media.

In this case, these two types of online marketing collide and social media marketing becomes a

tool to be used in the process of collecting email addresses and generating a list of prospective


The approach used in social media marketing for this purpose involves using online promotions

hosted by an online application. There are numerous online applications that can be used in the

purpose of hosting a promotion. The idea behind this approach is the following. You announce

a promotion where you will be awarding your social followers with a certain discount or gift,

and in return, the participants will have to fill in the form where they would provide their email

address. This way, the users will be encouraged to provide this kind of information, as they

would like to obtain the prize. From your part, you will be getting emails in a completely

legitimate way, along with the users’ permission to contact them via the email address they

have provided.

Social media marketing and search engine marketing

Search engine marketing refers to the process of search engine optimization (or organic reach)

and to the paid advertising (or paid reach). Both of these types of marketing help you with

website positioning and reaching customers when they are conducting a search using a specific

search engine. Choosing either of these two options has its own benefits and disadvantages.

While the organic reach requires much more time in optimizing and positioning, paid reach

requires no such time to be invested, but it does require a budget in order to afford paid

campaign. Organic positioning might be easier for popular brands and those with several years

being present online. On the other hand, paid reach enables anyone to get positioned, without


much effort. In addition, paid advertising ensures you get the top position in the search result,

while there is no such guarantee with organic reach.

Social media primarily affects organic reach, as the latest updates of the search engine

algorithm have included social networks in the search results. This way you try to look

something up using a search engine and you will most definitely see the social networks results

related to the search on the first page of the search results. Obviously, popularity of the

account, as well as a description, activity and influence of the social account will affect these

results. For example, if you look up a famous clothing brand in Google, you will see that the

official website is shown as the first result, but it is immediately followed by accounts on social

networks, which include Instagram, Twitter, Facebook and Pinterest.




Social Media

Marketing Glossary


23. Social Media Marketing Glossary

1. Ad – Ad is short for advertisement and it refers to promotional messages presented to

online users through search engines, social media, mobile apps, emails, etc.

2. Admin – In relation to social media, this term is usually used for a person who manages

a social media account. Admin is short for administrator.

3. Analytics – Analytics or web analytics is the area that explores the statistical data related

to the website performance. The data obtained through analytics are used to evaluate

and improve online strategy.

4. Application – An application is a program or software enabling you to do a certain task,

such as to host an online promotion, to integrate you online store with social media

profile, etc.

5. Automation – This process refers to using an application or software to perform a

certain tasks instead of doing it manually.

6. B2B – In online marketing, B2B (short for business-to-business) refers to the exchange of

information, products or services between businesses.

7. B2C – In online marketing, B2C (short for business-to-customer) refers to the exchange

of information, products or services between a business and a customer.

8. Blog – Formerly known as weblog, blog is an informational website that consists of

entries or posts, which are usually displayed in chronological order. Unlike static

websites, blogs allow interaction, with commenting option available below each post,

which makes blogs one of the types of social media websites. You can also start

following a blog, like or share an article post, etc.

9. Blogger – Blogger is a person who publishes content and manages a blog.

10. Bookmark – In the online world, a bookmark is a saved link. The links are saved for

subsequent use, and there are numerous online platforms, that allow saving and

categorizing links. Those platforms are called social bookmarking websites.


11. Branding – In marketing, branding is usually defined as a process of establishing a

unique image for a product. Branding involves different advertising techniques that

enable customers to recognize this product, identify it with a certain image and thus

increase the level of loyalty.

12. Connection – In terms of social media, connection is established when two subject on

social networks connect so that they can interact. For example, when adding a friend on

Facebook your connection is mutual, the people are friends with each other. On the

other hand, connection can be one-way as well, such as the case with Twitter. On

Twitter, you can follow a certain account, but that account does not have to follow

yours, which means that this connection is not mutual.

13. Content – Content is information that conveys a story, shares relevant data and explains

something to an online users. Different types of content, such as written content,

images and videos can be shared via social media.

14. Content marketing – Content marketing refers to the type of online marketing that is

focused on developing content for a website and that content is later used for

promoting a website, regardless of the type of promotion. There are different types of

content, such as written content, images, audio or video, etc.

15. Conversion – In online marketing, conversion is usually defined as the process of

converting website visitors into paying customers. However, the conversion may be

different, depending on the type of website you have. So, even though the sale is

usually considered a conversion, some websites can consider different action to be a

conversion, such as signing up for a newsletter, downloading a file, becoming a social

follower, etc.

16. CTR – CTR stands for click-through rate, which represents the ration between clicks and

impressions, in online advertising and email campaigns. This ratio allows measuring the

success of online marketing campaign.

17. Customization – Customization is the process of changing or adapting something

according to certain standards or design. In terms of social media, customization refers

to the process of adapting social media profiles in order to create a recognizable profile.


18. Email marketing – Email marketing is a type of online marketing where the process of

promoting a website is conducted through email campaign. Communication with the

clients and potential clients is done through emails.

19. Follow – When you follow someone on social media, you subscribe to receive the social

media updates posted by that person on social media.

20. Guidelines – Guidelines are statements, which determine the best practices and correct

usage of something. Social networks provide their guidelines as the set of rules to be

followed in order to ensure the proper functioning of the network and to improve user


21. Hashtag – Hashtag is a word or a phrase preceded by the sign (#). It is commonly used

on social media to tag messages or posts by topic. Hashtag is clickable, which means

that if you click on a hashtag on social media, you will see all the messages tagged with

that hashtag.

22. Influence – In social media marketing, influence is defined as an ability one has to affect

the people’s thinking inside the online community. It can also be called authority.

23. Influencer – In internet marketing, an influencer is a person, usually a blogger, who

enjoys a high level of influence in a particular sector. Influencers are considered experts

in their field, and thus their opinion is very much valued by the online community.

24. Insights – Social media statistics are called insights, and they contain the data about the

performance of the social media account, in terms of metrics related to social media

account, such as the number of followers, social media engagement, etc.

25. Interaction – Interaction on social media refers to the social media users establishing a

connection using different options available on that social media, such as liking, sharing,

commenting, following, retweeting, etc.

26. Internet marketing – Internet marketing, also called online marketing, is marketing that

uses online media, such as a website, online advertising, social media, etc. in the

purpose of promoting a business and generating leads.


27. Keyword – Keyword is a word or phrase that is used to describe the content of the web

page. Keywords are used in different types of internet marketing, such as SEO, paid

advertising, etc.

28. Lead – In online marketing, a lead is a potential sale contact. This means that only those

contacts that are most likely to become your customers, due to their interests, needs,

etc. are called leads. One way of generating leads is using social media promotion.

29. Lead – Lead is a potential sale contact. A potential customer that is most likely to

become your customer, based on the interest, needs, age, and other factors is called a


30. Lead generation – The process of generating leads, through different forms of internet

marketing, including social media marketing, is called lead generation.

31. Mobile-friendly – This term is usually used for website design. Mobile-friendly website is

the website that users can access from any mobile device, without this impairing user


32. Online presence – Online presence refers to being present on the internet, in order to

allow online users to find you. Besides having a website, managing social media

accounts is a good way to establish your online presence.

33. Online promotion – In terms of social media, online promotion is the process of

organizing an online activity in order to promote your website or product. Different

types of online promotion on social media include distributing coupons, offering free

download, organizing contents, etc.

34. Organic reach – The total number of unique people who saw your website or post

through unpaid distribution.

35. Paid reach – The total number of unique people who saw your website or post through

paid distribution.

36. Personalization – This refers to the process of tailoring something according to specific

needs. Personalization is an approach especially recommended in social media

marketing, as well as in email marketing, as it allows you to establish connection with

social followers or email subscribers.


37. Platform – A platform is a computer system on which application is run.

38. Plug-in – A plug-in is an application or a program that is installed on a website or a

browser for a particular process, and thus it can improve or enable another


39. Positioning – In internet marketing, positioning refers to the position of the website in

the search engine results pages. Since pages positioned at the top of the results get

more visits, positioning is an important activity of internet marketing.

40. Post – A post, sometimes called a status update, is an update posted on social media.

Different types of posts, depending on the type of content that is shared in the post,

include text post, link post, photo post, etc.

41. Ranking – This refers to the position in search engine results pages. As search engine

position websites based on different criteria that affect ranking, it is important to follow

search engine guidelines in order to improve ranking and thus promote your website in

search results.

42. Reach – In online marketing, reach is defined as the number of people who are able to

see your online campaign. When it comes to social media, reach is defined as the

number of people who were able to see your post, i.e. the number of people you

reached through social media posting activity.

43. ROI – Return on investment, commonly known as profitability ratio, is the benefit the

investor achieved through its investment. ROI is a comparison of the profit you were

able to achieve and the initial investment.

44. Search algorithm – A search algorithm is a computer program used by search engines to

look for clues or signals, which enables them to deliver relevant search results to the


45. Search results – The results shown by the search engines after an online user has

conducted a search query using are called search results and they are displayed in the

search engine result page, i.e. SERP.

46. SEM – Search engine marketing is a type of internet marketing where the website is

promoted through search engines, using both unpaid (SEO) and paid (PPC) methods.


47. SEO – Search engine optimization is a type of internet marketing where the ranking of

the website is improved using unpaid methods.

48. Sharing – Sharing refers to reposting a status update that is already posted by a certain

social media user or by reposting a webpage published on a website.

49. SMM – Social media marketing is a type of online marketing that uses social media

websites to promote a business, increase traffic and generate leads.

50. Social follower – In terms of social media, a follower is someone who subscribes to your

social media account, by clicking on like, follow or subscribe button. This way the person

who becomes a social follower is notified of any social update posted on the social

media account he or she is following.

51. Social media – Social media is a type of website that allows users to create and share

content, and to socialize and interact with other users.

52. Social media engagement – Social media engagement refers to the possibility of

engaging social media users to do a certain action, such as liking, sharing, commenting,

visiting a website, downloading a file, signing up, etc.

53. Social media presence – Social media presence refers to the act of being present on

social networks. Besides creating social media profiles, social media presence also refers

to being active on social media, by regularly posting status updates, responding to the

social media users in a timely manner, etc.

54. Social media profile – Each social media allows you to create a social media account or

social media profile, where you create your online presence, promote your business and

interact with your followers. Some social networks have separate accounts for individual

users and businesses, such as Facebook and Google+, while other do not, such as


55. Strategy – In terms of social media, the social media strategy involves the planning and

tasks related to social media promotion. These tasks include analysis of the current

situation, the goals that should be achieved by implementation of the strategy, the set

of actions to be performed, as well as ways to monitor and measure the efficiency of the



56. Tagging – When you tag content, you label it with a word or short phrase that

summarize the topic of the content. Tagging can be done on social media, using

hashtags, as well as on bookmarking website, using tags or tags suggestions.

57. Target audience – Target audience is the group of online users you want to reach, as

those are likely to become your customers. Defining your target group of online users is

important in order to increase the efficiency of online promotion.

58. Tool – In terms of social media, a tool is an application or software that helps you with

performing a certain task, such as analyze the performance of your social media activity,

automate posting, etc. There are different types of tools, depending on what kind of

task they can perform. The purpose of using different social media tools is to help you

conduct certain social media tasks and ultimately improve the performance of your

social media marketing strategy.

59. Website optimization – Optimization is the process of improving different on-site and

off-site elements according to SEO guidelines, in order to improve the positioning of the

website in the search engine results pages. Various aspects of a website can be

optimized, such as content optimization, title optimization, image optimization, video

optimization, etc.

60. Word of mouth – Word of mouth (WoM) in marketing relies on the positive or negative

statement about the company, which is provided by the customers, and shared via

online media, such as social networks, email, etc.




Asking Questions


24. Asking Questions


1. Social media marketing is based on social networks to _______________.

A) Create a website

b) Promote your company to reach more customers

c) Monitor online performance

d) Subscribe to newsletters and share content

2. Which one of these isn’t social media?

a) Microblogs and blogs

b) Social networking sites

c) Google Ads

d) Collaborative projects

3. A social network’s popularity is often measured by:

a) Page rank

b) The number ads

c) The number and type of followers

d) The number and type of links

4. To create Facebook groups and pages, you must have ____________.

A) Personal Facebook Profile

b) Website

c) Google Analytics account

d) Twitter account

5. Facebook pages can be used for ____________


Individual users can connect with friends

b) Online presentations by celebrities, businesses and institutions

c) Users who share the same interests

d) Facebook Ads for Webmasters

6. Facebook groups can be used for ___________________.

a) Individual users can connect with their friends

b) Online presentations by celebrities, businesses, and institutions

c) Users who share the same interests

d) Facebook Ads for Webmasters

7. Facebook groups can be ____________________.

a) Opened or closed

b) Opened and closed, secret

c) Public and secrecy

d) Limitless and unlimited

8. Twitter is a type _________________ social media platform.

a) Blogging

b) Interactive

c) Analytics

d) Microblogging

9. Tweets can contain up to _______ characters

a) 100

b) 140

c) 60

d) 250


10. What is a hashtag?

A) Hashtag refers to a word that is used to tag or label a message to identify it with a topic.

b) Hashtag refers to the first word of the message.

c) Hashtag refers to the link that you add to a message on social media.

d) Hashtag refers to the title of an image, video or other content you share on social media.

11. Google+ profiles can be used for _____________.

a) Individual users can connect with their friends

b) Online presentations by celebrities, businesses, and institutions

c) Users who share the same interests

d) Google Ads Webmasters can publish

12. This option is only available in Google+ pages and not as part of Google+


A) Cover and profile images

b) Adding hashtags in the messages

c) Comments and +1

d) Reviews and insights

13. What makes Google+ pages so useful in social media marketing is ____________________.

a) Google AdWords is available for free

b) Connecting to other social media accounts

c) The insights

d) Integration of other Google services such as Google Maps or Google Search

14. LinkedIn is a social networking site that’s especially useful for _________ marketing.

a) PPC

b) SMM

c) B2B


d) B2C

15. Which are these social networks that focus on visual content?

a) Facebook, Twitter, and LinkedIn

b) Pinterest and Instagram, as well as Flickr

c) YouTube or Vimeo

d) Foursquare and Yelp

16. Which social network is focused on video content?

a) Facebook, Twitter, and LinkedIn

b) Pinterest and Instagram, as well as Flickr

c) YouTube or Vimeo

d) Foursquare and Yelp

17. Foursquare is especially useful for _____________ companies.

a) Global

b) Small

c) Large

d) Local

18. What is the target audience when we speak of social media?

A) Target audience refers to the users who are active on one social network.

b) Target audience refers to the registered users of your website.

c) The target audience is the group that has subscribed to your email.

d) Target audience refers to the people you are trying to reach via social media.

Potential customers

19. Social media can help you ___________________ by defining your target audience.

a) Personalize your approach to your target audience


b) Increase your followers via search engine ads

c) Analyze page performance

d) Calculate the ROI of social media

20. Social media engagement refers to the possibility of _______________________.

a) Incentives for users to participate in an activity

b) Determining an effective approach for SMM

c) Picking the right time to post

d) Analyzing SMM strategy’s success

21. Which of these approaches will increase your social media engagement?

a) A fast-loading website

b) A lot of social media followers

c) Target audience

d) Paying for promotion of your page

22. You can find out about your target audience on social media by using this method


a) Social media insights

b) Use the statistics from your website

c) Social media ads

d) Picking the right time to send messages

23. Engage your social media followers to increase your SMM efficiency.

Strategy: You should publish ____________ content on social media.

a) It is irrelevant

b) High-quality

c) Shared

d) Promotional


24. What video format should you use to show the functions and features of a


A) Review video

b) Tutorial video

c) Entertaining video

d) Chat session

25. You can track social media traffic using _______________.

a) Social media insights

b) Social media advertising

c) URL Shortening Services

d) Photos, videos

26. You should _____________ a helpful approach to your work.

a) Share promotional content to increase customer numbers

b) Share status updates that inform, educate and help your followers

c) Be a professional representative for your company

d) Offer discounts and free samples to users

27. You should be generous by adopting an approach that is compassionate.


a) Share promotional content to increase customer numbers

b) Share status updates that inform, educate and help your followers

c) Be a professional representative for your company

d) Offer discounts and free samples to users

28. ______________________ is important in order to diversify your social media presence, to

Keep your message fresh and relevant to your audience.


A) Only one approach to social media

b) Combining different social media approaches

c) Only two of the most effective methods

d) Social media ads

29. Social media recommends responding to your followers.


It allows you to sell items quickly

b) It builds relationships and increases loyalty

c) It increases engagement

d) You can customize your account

30. Which of these activities is best for managing social media?

a) Interaction

b) Ignorance

c) Complete automation

d) Irregular posting

31. Which of these activities should you avoid when using social media to manage your account?

a) Diversification

b) Regular posting

c) Complete automation

d) Sharing original content

32. It is important to set goals for your social media marketing strategy.

a) Measure the campaign’s results

b) Develop a custom approach

c) Monitor you competitors

d) Social insights


33. Which stage of SMM strategy planning are you at?

a) Keyword research

b) Identifying the target audience and delineating the approach

c) Optimization images and videos

d) Analysis of the statistics

34. Blogging is a great way to _______________.

a) Give more information about your company

b) Enhance the design of your website

c) Monitor performance and track statistics

d) Implement videos into your online presence

35. Which one of these isn’t a blogging platform?”

A) WordPress

b) Tumblr

c) Foursquare

d) Medium

36. What are the most common mistakes in SMM implementation?

a) Target audience identification

b) Determining your approach

c) Monitoring and analysis

d) You are not allowed to determine the metrics that will allow you to measure your goals

37. The following guidelines should be followed when customizing social media accounts.


a) Add your profile/cover image and description

b) Add HTML


c) Add title tags or alt text

d) Follow the guidelines

38. Paying for advertising via social media can be especially useful when you are _______________.

a) You have limited funds

b) Search engine ads are not for you

c) You are just starting social media and want people to find your profile.

d) Your SMM strategy is not planned

39. Social media advertising can’t help you with _____________.

a) Page post engagement

b) Page likes

c) Link Building

d) Clicks to your site

40. You can increase the effectiveness of your social media ads by adding _______________

a) Tags

b) Images

c) Budget

d) Social media

41. Other than paid advertising, there are other options for social media promotion.


a) Online promotion via social media accounts

b) Email marketing and blogging

c) Search engine advertisements

d) Social media insights

42. Calculating social media ROI helps you ___________________.


a) Assess the success of SMM strategies

b) Assess the success of SEM strategies

c) Define goals

d) Social media is a great way to brand

43. Automation on social media is referred to as ________________.

a) Tracking conversions via social media

b) Scheduling posts to be published at a specific moment in the future

c) Determining quantitative and qualitative goals

d) Making changes to the SMM strategy

44. You should use social media to build a strong relationship with your customers.


a) Share and interact with content

b) Don’t post content that isn’t related to your industry

c) Use automation tools exclusively

d) Track and monitor insights

45. Advanced options to _______________ increase the effectiveness of social media ads.

a) Add additional text

b) Target your audience

c) Create ads within two minutes

d) Monitor the performance and effectiveness of the ads

46. How can sharing links on social media help you?

Creating new content

b) Increasing followers

c) Generating Traffic

d) Scheduling posting


47. Social bookmarking is an activity that involves _______________.

a) Link sharing and adding to different online services

b) Social media accounts promoted through advertisements

c) Adding content on the social media account

d) Customizing social media account

48. Social bookmarking websites are used to ___________________.

Promote content using banners and paid advertising

b) Promote your website to online communities and drive traffic

c) Develop a plan and create a strategy

d) Reducing the number of external links

49. Which of these is a social bookmarking site?

A) Blogger

b) Delicious

c) WordPress

d) Flickr

50. You can increase your social media engagement by ___________________.

a) Posting when your target audience is online

b) Social media monitoring insights

b) Automated posting

c) Share content once per week
























































Importance of social

Marketing with Media


25. Conclusion: Social Responsibility is Important

Marketing with Media

Realize the importance of social media for marketing. This is the best way to assess its value.

Social media is an important part of everyday life for people who will be your customers.

Social media marketing is now a requirement for any business.

Overall impact and presence of social networks on users

Although social media presence is a must, there are many other options.

There are many ways that social media can be used to improve your business. Here are some examples

major benefits.

Building a loyal and supportive community

The ability to build a loyal community around your brand and foster that culture

Social networks are a great place for modern businesses because of their relationship. You

You can now gather people who are interested in your company or your expertise.

building your online community. You can also broadcast your message to the Internet.

Promote your company by sharing it with the community of loyal supporters. Working on

Engagement and creating a valuable and authentic environment will allow you to be successful.

You will get the most out of this community which will lead to multiple benefits for you business.

Learn from the community

You can create a community that you can learn from.

Learn about your customers as well as your products. You will benefit from interaction with buyers

You should find out what motivates and drives them to purchase from you.

You can learn from potential buyers and help them to solve any problems they may have.

What drives them to decide to buy or not?

Your online community will allow you to learn more about your target audience. How do they feel?

What they are expecting, how they react, etc. This feedback is important information as it can affect others.

Positively reflect on all aspects of your business.


Work on product development

You can use the information you have gained from the community to improve your own performance.

You can improve the packaging of your products or build a relationship with clients. This course will teach you how to:

You can learn what buyers love and don’t like so you can develop your products even further

Further, to be able to adapt to the changing market.

You must also compare the trends in the global market. Keeping competitive in the

Market is only possible when you are aware of the current conditions and needs.

It has a tremendous impact on sales. Social media has a tremendous impact on sales.

It is a great way to introduce products.

Improve sales

Social media marketing has another major advantage: it increases your profit.

Company, whether you have an online shop, or want to encourage sales, is increasing sales

People to visit your business at a particular location.

Social media can be used to drive traffic to your online shop when it comes to online shopping.

Where you can convert your social followers into customers. You want to increase clickthrough rates, so that visitors actually visit your online store. You can use this as a

As a result, they are more likely buy from you.

Local businesses also have the opportunity to benefit from social media. Users can be asked to share images and ask for feedback.

You can check in at the location to increase your visibility on social media.

Both of these cases show how social media can be used to build brand loyalty and establish brand awareness.

You can improve your sales by building a relationship with your customers



Over 70% of internet users use social networks.

We conclude that these social networks are used on average one hour per day.

It has become a reality where people interact and communicate. We also

It is important to know that more than 60% of these users access social media via their mobile devices.

There are strong indications that this percent will continue to rise in the coming years.

We have to admit that social networking is a new dimension in this world.

Be a part the business world. More than 90% of marketers say they are/will be a part of the business world.


Social networks can be used for business. More than 60% of those who use them claim to have gained new customers through social media.

Customers over social networks

According to marketers and business professionals, the findings support the idea that businesses are thriving.

Social networks can offer many benefits. This is why they are so important.

It has become an integral part of business practice. Social media marketing is no longer a part of business practice.

It used to be a part of probation but it has now become an integral part of business life.